We had a blast creating a script that not only highlighted the entire product family, but also engaged and entertained the audience. From crafting the script to working with the talented cast and crew, it was an unforgettable experience. The project was a huge success, and we're excited to share some of the key highlights with you. So sit back, relax, and get ready to find out how we made the Lorex products shine and stand out from the competition. That was there words - we promise.

Here are the 5 key take aways from this project:

• We had a blast designing a script that was not only engaging and fun, but also highlighted the entire Lorex product family and not just a single product. We wanted to showcase the versatility of the product range and how it can cater to different needs and preferences.

• The script was crafted with precision, so it could be easily cut into shorter segments for social media and each product could have its own unique spotlight. This way, customers could see the full range of features and benefits of all Lorex products.

• The key takeaway message of the project was that Lorex stands out from the competitors, as it offers a unique service where customers actually own their data and there is no subscription needed. We wanted to make sure that customers understood that their moments are truly theirs with Lorex's products, as they can keep their data as long as they want.

• The cast was handpicked for their incredible talent and ability to bring the script to life. We made sure that the dad was the hero of the story and that his experiences were as realistic and relatable as possible. The audience could easily connect with him and his family, making the video more engaging.

• The cherry on top of the cake was the FVX racoon, who made an appearance in the video. It was great fun to work with the VFX team, adding an extra layer of complexity to the shoot. It also added a fun and unique touch to the video, making it stand out from the rest.

A big shout out to the cast and crew for their hard work and dedication, and of course to Lorex, our client. Lorex is a company that designs and manufactures a wide range of home security and surveillance products such as cameras, doorbells and other smart home devices, they are the best in the industry.

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